Mad for Ads: How Advertising Gets (and Stays) in Our Heads

61n vD54fYL How To Advertise Your Business51MWb0P1AGL How To Advertise Your BusinessHow To Advertise Your Business41nTBgEipcL How To Advertise Your Business
PRODUCT RATING: 5 out of 5 (Blank: Not Rated). Click on this link to see more information, images, reviews by real users and alternatives:
buynow3 How To Advertise Your Business
This amusing and engaging behind-the-scenes look at advertising and its influence will help kids decode the ads that surround them every day and make smart decisions.

For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behavior, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. Along the way, there’s information about the strategies that advertisers use to influence their audience, as well as valuable background on how digital technology allows companies to track people and what that means for privacy. It’s a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find.

Award-winning author Erica Fyvie has geared this vital, comprehensive and entertaining look at advertising to children who are just beginning to notice and to be swayed by brands. By building media literacy and promoting critical thinking about all kinds of marketing tools — from in-game ads to social media “kid influencers” — the book empowers readers to analyze and respond to what they see every day. Relevant, child-friendly language and examples, along with bold and humorous illustrations by Ian Turner, keep the pages lively and interesting. There are direct curriculum links to language arts, visual arts, technology and social studies lessons. Also included are a glossary, index and selected bibliography.

Publisher ‏ : ‎ Kids Can Press; Illustrated edition (May 4, 2021)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 64 pages
ISBN-10 ‏ : ‎ 1525301314
ISBN-13 ‏ : ‎ 978-1525301315
Reading age ‏ : ‎ 10 – 12 years
Lexile measure ‏ : ‎ 830L
Grade level ‏ : ‎ 5 – 7
Item Weight ‏ : ‎ 1 pounds
Dimensions ‏ : ‎ 8.5 x 0.5 x 10 inches

List Price: $17.99
buynow3 How To Advertise Your Business